turich.therapy

Request

A sports massage specialist came to me to refresh his visual content and create quality Reels to attract a new audience. The client chose service package No. 2, which is ideal for building a base of expert and aesthetic content.

Main goals

• Demonstrate his technique and professionalism.
• Create ready-made videos that address potential clients’ pain points.
• Get quality source material for running social media going forward.

Process

From adapting the script to the perfect shot

The work was comprehensive and took about 2 hours on location. My role was not only shooting but fully guiding the client on camera:

• Preparation: we adapted the scripts in detail to the sports massage niche so the text sounds confident and expert.
• Directing on camera: while recording the talking videos I helped the client with diction, speaking pace and posture so he looked as natural as possible.
• Shooting the process: we paid special attention to the aesthetics of the massage, with the right lighting and details (hands, oils, muscle work) to convey the atmosphere and quality of the service.

Result

A finished case and a month of content

Thanks to clear preparation and well-coordinated work, the client received a complete set of tools for promotion:

• 3 edited expert videos, fully ready to publish.
• Bonus: 1 extra video as a gift.
• Photo content: a selection of professional shots for posts and profile design.
• Source files: all shot material handed over to the client for future Stories and new Reels.