Smile UP
Expert videos
1. Request
The dental clinic Smile UP asked for quality video content that would convey the professionalism of its doctors and its modern treatment methods. For this goal, package No. 2 was chosen, which lets us package the profile with both expert and atmospheric shots.
Key goals
- Build trust by showing the treatment process.
- Highlight the clinic’s technological edge.
- Create a base of ready videos for posting.
2. Process
Detail on camera
Shooting took place inside the clinic itself to convey the real atmosphere of Smile UP.
The work included several stages
- Working with the experts: I helped the doctors turn complex medical terms into clear scripts for Reels, supported the recording of the text and helped with posing on camera.
- Aesthetics: besides video, we photographed the interior and working moments to create a cohesive visual style.
3. Result
As a result of our work, Smile UP received a complete package of materials for active promotion on Instagram:
- A set of edited Reels: ready expert clips that answer patients’ common questions.
- Professional photos: shots for the feed and Stories.
- A full archive of source files: all the footage was handed to the client, making it possible to create dozens of new stories and dynamic overviews in the future.
