Promotion strategy

Strategy is the foundation. I help brands see themselves through their audience’s eyes, build a clear message and create attention-grabbing content that earns trust and drives action.

What strategic work includes

Brand analysis

• Clarifying positioning, mission, values and uniqueness
• Defining the entry point: who the profile is for
• Analysis of current content and visuals

Target audience analysis

• Detailed audience profiles: pain points, needs, triggers
• What interests this audience and what puts it off

Content foundation

• Defining the content strategy: what, for whom and why
• Split by goals: attraction, expertise, sales
• Ideas for sections and formats that work in this particular niche
• Sample topics for posts, stories and videos

Design and activity

• Recommended posting frequency
• Formats that work best for this audience
• Visual style tips
• Optional: visual style development

Delivery format

• PDF presentation
• FigJam link
• Design example

Who it is for

• Businesses that want to move from chaos to a systematic approach
• Experts who want to strengthen their personal brand
• New accounts that want to start with a clear structure
• Owners who run the page themselves but don’t know what to post