Mavsy

Task

This project is an example of deep work with a brand’s visual identity.

Mavsy makes natural treats for dogs and cats, so the main goal was to convey the care, lightness and genuine joy these treats bring to pets and their people.

Process

I handled the whole video creation cycle: from developing the stories and writing the texts to shooting, editing and voiceover.

Every video is a separate micro-story built around the atmosphere of a happy moment, trust and the emotional bond between a person and an animal.

Result

The focus is on the natural product, the aesthetics of the frame and light humor.

This is a case where an ad doesn’t look like an ad but feels like a warm story about life with a pet.