Content plan

Content without structure is just random posts. I help brands build a clear, flexible system: what to publish, when and why.

Content plan development

• Strategic grid: Reels, Stories, posts
• Formats: informative, image-building, entertaining, selling
• Topics matched to your goals
• Content categories: recurring formats that the audience easily recognizes
• Tied to dates: seasons, holidays, promotions, events

Ideas, texts, scripts

• Clear ideas for every topic
• Format suggestions: video, carousel, series of stories
• Crafting CTAs (calls to action)
• Full copy and scripts are written on separate request

Visual recommendations

• Moodboard or style references
• Suggestions for shooting or choosing visuals
• Visual layout grid, if it matters for the brand

Delivery format

• Google Sheet
• Structured by days, categories and formats
• Easy to edit and adapt